

a horrifyingly satirical,
totally narcissistic thriller
starring YOU
🤩
totally narcissistic thriller
starring YOU
🤩
Our #NOFILTER experience has wrapped up, returning hundreds of players to their regular lives after 6 weeks of interacting online and in person with a satirical story of social media gone horribly wrong (you know, just like real-life social media).
With nearly 200,000 page views on the custom social network we built as the hub for the experience, our players logged a combined total of more than 5,200 hours of play time, including texting, emailing, receiving phone calls, engaging with elaborate video content, and attending live events in Orlando, Los Angeles, and New York. What started as a seemingly innocent send-up rapidly evolved into an all-too-real microcosm of the horrors that occur every day on Facebook, Instagram, and Twitter, leading several players to compare this experience to the Stanford Prison Experiment. We couldn't have said it any better ourselves.
In the months ahead, we'll be sharing a complete look at what transpired during the experience here on our website.
With nearly 200,000 page views on the custom social network we built as the hub for the experience, our players logged a combined total of more than 5,200 hours of play time, including texting, emailing, receiving phone calls, engaging with elaborate video content, and attending live events in Orlando, Los Angeles, and New York. What started as a seemingly innocent send-up rapidly evolved into an all-too-real microcosm of the horrors that occur every day on Facebook, Instagram, and Twitter, leading several players to compare this experience to the Stanford Prison Experiment. We couldn't have said it any better ourselves.
In the months ahead, we'll be sharing a complete look at what transpired during the experience here on our website.


(yeah, things got weird...) #spoopy 😱👻👹💀
it was a video game 🕹 brought to life as an immersive theatrical experience ðŸŽ. #buzzwords
players participated on their phone, computer, tablet, or just about any internet-connected device. all they needed was a web browser, some spare time, and a desire to get weird.
basically...
it was like no game they'd played before.
anywhere, anytime – with chances to join real life events in major cities in florida, california, and new york, all intertwined from October 2, 2018 through November 12, 2018.
skewering social media, daily #NOFILTER gameplay included increasingly self-serving tasks like mandatory selfie duty, compulsory NeoGa poses, and rampant violations of everyone's privacy as every player had a chance to discover each character's dark side... and their own.
every week, this experience shattered digital boundaries by leaping off the screen into the real world for physical "happenings."
one mystery, endless possibilities. 🎃
skewering social media, daily #NOFILTER gameplay included increasingly self-serving tasks like mandatory selfie duty, compulsory NeoGa poses, and rampant violations of everyone's privacy as every player had a chance to discover each character's dark side... and their own.
every week, this experience shattered digital boundaries by leaping off the screen into the real world for physical "happenings."
one mystery, endless possibilities. 🎃
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