Our #NOFILTER experience has wrapped up, returning hundreds of players to their regular lives after 6 weeks of interacting online and in person with a satirical story of social media gone horribly wrong (you know, just like real-life social media).

With nearly 200,000 page views on the custom social network we built as the hub for the experience, our players logged a combined total of more than 5,200 hours of play time, including texting, emailing, receiving phone calls, engaging with elaborate video content, and attending live events in Orlando, Los Angeles, and New York. What started as a seemingly innocent send-up rapidly evolved into an all-too-real microcosm of the horrors that occur every day on Facebook, Instagram, and Twitter, leading several players to compare this experience to the Stanford Prison Experiment. We couldn't have said it any better ourselves.

In the months ahead, we'll be sharing a complete look at what transpired during the experience here on our website.